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Bluetooth SIG Opens the Call for Bluetooth Breakthrough Award Submissions

Source:   Author:   Time:2013-09-29 11:51:44

Kirkland, WA - August 06, 2013
The call for nominations for The Bluetooth Breakthrough Awards, the official award program held by the Bluetooth Special Interest Group (SIG), opened today. The Bluetooth Breakthrough Awards celebrate the best Bluetooth¬ enabled products and applications available on the market today, and recognize innovative prototypes coming soon. The Bluetooth SIG, along with award platinum sponsors Ellisys and Frontline Test Equipment, Inc., and gold sponsors CSR, Nordic Semiconductor and Texas Instruments, welcome submissions representing the most innovative and creative user experience and the best implementation of Bluetooth technology.

Building on the success of its inaugural year, the Bluetooth SIG also announced a new category, the Breakthrough Student, to cultivate enthusiasm for building with Bluetooth and to encourage student participation in design and development. The Breakthrough Student category will highlight student-led ideas, concepts and prototypes.

“The Bluetooth Breakthrough Awards showcase the amazing innovation taking place right now with Bluetooth technology and highlight the creativity and ingenuity of visionaries dreaming of a better life with Bluetooth,” said Suke Jawanda, Bluetooth SIG CMO. “Spurred by the widespread support of Bluetooth Smart Ready from every major OS provider, we are seeing scores of remarkable Bluetooth Smart products announced monthly. I cannot wait to see this year’s submissions and how they will empower all of us to work, play, and live better and smarter.”

Finalists will be revealed at the Bluetooth SIG’s media event on Jan. 6, 2014, during the 2014 International Consumer Electronics Show (CES) in Las Vegas. The overall winner, along with the category winners, will be announced at Pepcom MobileFocus Global on Feb. 23, 2014, during Mobile World Congress (MWC) in Barcelona, Spain.

An expert panel of SIG representatives will select the finalists and winners for each of the categories as well as an overall winner.

PRIZES
All finalists will be featured by the Bluetooth SIG at media events throughout the winter and spring of 2014. Additionally, finalists will be able to display The Bluetooth Breakthrough Award logo on websites, product packaging and marketing collateral. Finalists will also receive development kits from CSR and Nordic Semiconductor and a sensor tag kit from Texas Instruments.

The Product, Application and Prototype category winners will be invited to attend PepCom MobileFocus Global at MWC with the Bluetooth SIG to highlight their product to the hundreds of international media.  These category winners will also receive a trip to Nordic Semiconductor’s headquarters in Norway.

The Student category winner will receive a cash prize of $5,000 USD.

The overall winner will also be awarded two round trip tickets to attend Bluetooth World 2014 in April, along with entry into the event and free exhibition space, valued at $12,500 USD.

SUBMISSION GUIDELINES   

All products must use Bluetooth technology and be available for promotion starting January 6, 2014. Entries with incomplete information or those with confirmed issues via the SIG Brand and Qualification Tracking System will not be considered.  Entrants are also encouraged to submit a 1-2 minute video showing their product, application or prototype at work. Entries will be judged based on uniqueness of idea, interoperability testing, ease of use and correct use of Bluetooth trademarks. Entries with incomplete information or those with confirmed issues via the SIG Brand and Qualification Tracking System will not be considered. Additional category specific criteria include the following:

Breakthrough Products – Entries must be for products launched in 2013 and available for purchase. Submissions will be judged on level of innovation and unique or intriguing uses of the technology. Products must be qualified and listed in the Bluetooth SIG End Product Listing (EPL). This category is only open to Bluetooth SIG members.

Breakthrough Applications – Entries must be for software applications launched and available for download in 2013. Applications will be evaluated on the innovative functionality of the application when interacting with the expanding breadth of Bluetooth enabled devices. This category is only open to Bluetooth SIG members.

Breakthrough Prototypes – Entries must be for products and applications in development but have a workable prototype. Entries should feature the “Better with Bluetooth technology” concept while providing a glimpse into what’s coming in the near future with Bluetooth innovation. This category is open to Bluetooth SIG members and non-members.

Breakthrough Students – Entries must be in concept or prototype format for consideration. Entrants must be actively enrolled high school, college-level, or post-graduate students. Student submissions will benefit from a letter of recommendation from a teacher or professor. Entrants under the age of 18 will be required to have a signed release form from a parent or guardian.

The deadline for submissions is Dec. 4, 2013. Review units need to be shipped to 202 South Lowell Lane, 78733, Austin, TX, and must be received by Dec. 6, 2013. The online nomination form can be accessed here or through Bluetooth.org. Questions about the program can be directed to Lindsay Peattie, Bluetooth SIG global events and brand manager, at events@bluetooth.com.

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